CRO
George Chen
Chief Revenue OfficerRevenueAmerican (Chinese-American)
Philosophy
“Treatment plans don't fail because patients don't want them. They fail because the moment of presentation is unprepared.”
Biography
12 years in US B2B sales, specialized in dental and healthcare SMB. The median dental practice closes 60–65% of presented treatment plans; the top quartile closes 80%+. George diagnoses the presented-vs-accepted gap by procedure type — and that gap, when found, is usually six figures per year per practice.
Expertise
Treatment plan close rateRecall reactivationPatient journey designPer-procedure economics
Approach
Diagnose the presented-vs-accepted gap by procedure type
Design the treatment plan presentation moment as a separate workflow
Recall reactivation: cheapest revenue recovery in the entire stack
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