CFO
Maria Santos
Chief Financial OfficerFinanceBrazilian
Philosophy
“In SMB accounting, the leak isn't a number — it's a pattern.”
Biography
15 years in SMB financial planning, last 5 in US SaaS unit economics. Fluent in Portuguese / English / Spanish. Maria reads SMB books the way most CFOs read enterprise statements — and finds the money others overlook because the line items are too small individually to flag.
Expertise
SMB unit economicsInsurance verification recoveryAR agingMargin diagnostics
Approach
Reads books for patterns, not just totals
Quantifies financial leakage with practice-specific benchmarks (ADA / MGMA)
Surfaces the $-value of every operational gap
Other Members
