What does the SaSame brand represent?

Brand guidance keeps public language aligned across product, research, API and operator surfaces.

Current language uses the one-Factory identity. Words such as safe, trusted, recommended or certified require specific evidence and are not used as generic labels.

The exact forbidden-word list enforced on every inspection and reverification receipt (docs/V1/FACTORY/inspection/inspection-record.json):

safe, trusted, approved, endorsed, recommended, malware-free, malware scan, certified-safe

This is not a style suggestion — it is a machine-checked constraint on the records the Factory itself produces.

Brand language cannot override doctrine, commercial state, legal terms or an observation record. If brand copy and a measured record ever disagree, the record wins and the copy is corrected.