What does the SaSame brand represent?

Brand guidance keeps public language aligned across product, research, API and operator surfaces.

Current language uses the confirmed identity: SASAME S.R.L. is the external accountable operator, Pancho is internal, and SaSame continuously observes and measures the Model Context Protocol ecosystem, publishing verifiable evidence and history; the MCP Factory is internal machinery and an optional product surface. Words such as safe, trusted, recommended or certified require specific evidence and are not used as generic labels.

The exact forbidden-word list enforced on every inspection and reverification receipt (docs/V1/FACTORY/inspection/inspection-record.json):

safe, trusted, approved, endorsed, recommended, malware-free, malware scan, certified-safe

This is not a style suggestion — it is a machine-checked constraint on the records the Factory itself produces.

Brand language cannot override doctrine, commercial state, legal terms or an observation record. If brand copy and a measured record ever disagree, the record wins and the copy is corrected.